Terms of use.
Last Update: February 5, 2025Welcome to Dayforward Inc. with our affiliates, subsidiaries and related entities, including Commercial Travelers Life Insurance Company (collectively, "Dayforward", "our", "we", or "us"). Our goal is to give modern families access to term life insurance so they can guarantee their family’s financial security. The following terms and conditions, together with any documents they expressly incorporate by reference (collectively, "Terms of Use"), govern your access to and use of dayforward.com, including any content, functionality, software, and services offered on or through dayforward.com (the "Website").
The Website is intended solely for use by United States residents who are at least 18 years of age and have otherwise reached the age of majority in his or her state. By accessing the Website, you represent and warrant that you have the right, authority and capacity to enter into these Terms of Use and that you meet all eligibility requirements. By accessing this Website, you agree to be bound to these Terms of Use and our Privacy Policy, which is incorporated by reference. The Terms of Use limit the remedies available in the event of a dispute. If you do not agree to these Terms of Use and the Privacy Policy, you are not allowed to use, and should not access or use, the Website.
1. Updates to our Terms of Use.
Dayforward may update these Terms of Use at any time, and Dayforward will post the updated version of its Terms of Use to the Website. You understand and agree that you will be deemed to have accepted the updated Terms of Use if you use any aspect of Dayforward’s Website or other products or services after the updated Terms of Use is posted. If at any time you do not agree to any portion of our Terms of Use then in effect, you must immediately stop using the Website and our products and services available through the Website. If Dayforward makes any material change to these Terms of Use, we will make reasonable efforts to notify you of the change, such as by sending an email to any address you used to create an account, through a pop-up window on the Website, by sending physical mail to any address you have provided or another similar mechanism. Disputes arising under these Terms of Use will be resolved in accordance with the version of the Terms of Use in place at the time the dispute arose. We encourage you to review our Terms of Use frequently to stay informed of the latest modifications.
2. Communication by electronic means.
In order to use the products and services that are available on or through our Website, you are required to consent to conduct business electronically. See the Consent to doing business electronically, use of electronic signatures, and electronic delivery of communications disclosure, which is incorporated here by reference. Although made available elsewhere on our Website, these Terms of Use may be retained by accessing them through the Terms of Use link in the footer of our Website.
If you contact us through our Website, you consent to engaging in certain electronic communications with Dayforward including but not limited to electronic mail, chat or other electronic means at such numbers or addresses you provide to Dayforward. Dayforward will not be responsible or liable for any loss or damages you may incur if you communicate confidential or other personal information to us through these electronic means other than when we request it and if sent through the specific means requested, if any. Dayforward also will not be responsible or liable for any loss or damages you may incur if we communicate confidential or other personal information to you through these means at your request including as a reply to a communication you send through those same channels. Dayforward may verify communications or the source of the communications before we accept them, but we are not obligated to do so.
3. Intellectual property.
The Website is protected by various intellectual property rights, including copyrights, patents and trade secrets. Subject to your full compliance with these Terms of Use, we grant you a limited, non-exclusive, non-transferable and non-assignable license, without the right to sublicense, and you accept such license to use the Website and the content we provide on the Website in the form provided by us and in accordance with any documentation or instructions made available by us and applicable to the Website or other products or services we provide or make available for as long as you continue to have access to the Website or such other products or services under these Terms of Use. Except as noted in this section or otherwise expressly provided in these Terms of Use, you are not conveyed any right or license, by implication, estoppel or otherwise, in or under any patent, trademark, copyright or proprietary right of Dayforward.
- Trademarks and Copyrights - The name "Dayforward" (not as defined in these Terms of Use) and "Dayforward Income Protection" are trademarks and service marks of Dayforward. Other than as expressly allowed in these Terms of Use or permitted in a separate written agreement with Dayforward, you do not have the right to use any of Dayforward’s trademarks or service marks and our providing you with access to the Website or any product, service or software does not give you any license to our intellectual property. Your unauthorized use of any of Dayforward's marks or copyrighted information may be a violation of federal and state law. Any rights not expressly granted therein are reserved.
- Links - You are granted a limited, non-exclusive, non-transferable and non-assignable license to create a hyperlink to the Website except where user login is required, provided such link does not portray Dayforward or any of its products or services in a false, misleading, derogatory, or otherwise defamatory manner. This limited right may be revoked at any time. You may not use, frame or utilize framing techniques to enclose any Dayforward trademark, service mark, logo, or other proprietary information, including images on the Website, the content of any text, or the layout/design of any page or form contained on any page of the Website, without Dayforward’s prior written consent.
- Our Use of Your Comments - By using our Website, you agree to give us the right to freely use and disclose, including for making improvements to our products and services and for commercial marketing purposes, any comments, feedback, suggestions, ideas or other information ("Comments") that you share that are in any way related to Dayforward, the Website, or Dayforward’s products and services. You agree to this whether the Comments are made directly or indirectly to Dayforward or to third parties, and regardless of the forum, including online posts whether on the Website or through third-party websites or other online services, platforms or forums, including but not limited to all types and forms of social media currently in existence or that may exist in the future. You agree that we may use your Comments in any way, including in making future modifications to the Website, Dayforward’s products and services, including with respect to the development of other products or services, and in our advertising or marketing materials. You grant us a non-exclusive, worldwide, transferable and assignable, sublicensable, irrevocable and perpetual, fully paid-up, royalty-free license to use and disclose the Comments in any way.
4. Account and security.
- Account - You do not need to create an account to visit the Website, but you must have an account to access and utilize certain aspects including without limitation those aspects that allow you to apply for and obtain an insurance policy through Dayforward (an "Insurance Policy"). You are required to create an account in the application process. You must be at least 18 years of age to create an account. You may be required to provide information about yourself and payment information as part of the application process or your continued use of Websites and services. You agree that any application information that you submit to Dayforward will be correct, complete, accurate and up to date.
- Security - Maintaining security to your account is very important. You are solely responsible for maintaining the confidentiality of your email and phone for all activities that are conducted via your Dayforward account. Your Dayforward account and the personal information you provide in and through it could be compromised if your email or phone is compromised. You agree to notify Dayforward immediately if you become aware of any unauthorized use of your account, or any unauthorized access to your email or phone, or that the security of your email or phone has otherwise been compromised. To better understand how we maintain the security of your personal information, please refer to our Privacy Policy. Accounts are registered to you personally and may not be sold, traded, gifted, assigned or otherwise transferred at any time under any circumstances. Dayforward is not responsible for any losses arising out of the unauthorized use of your account or email, or if your email is compromised, or if you lose or share access to your email, phone or other device, or account. Any agreement between you and the issuer of your credit card or bank or financial institution will govern your use of such payment method on the Website with respect to any forms of payment we now accept or may accept in the future.
5. Termination and cancellation of service.
Dayforward reserves the right to deny service, including but not limited to account access on the Website to any person or entity at Dayforward’s sole and absolute discretion. You acknowledge and agree that Dayforward may stop providing the Website or any product or service, or any aspect of any of its products or services, and terminate your account, for any reason or no reason, including, without limitation, for any violation of these Terms of Use; if Dayforward suspects that you have used any aspect of Dayforward’s products or services to conduct any fraudulent or illegal activity; or if Dayforward determines it is required by law to do so. However, any issued Insurance Policy will remain in effect pursuant to the terms and conditions of such Insurance Policy.
Subject to the terms and conditions of any applicable Insurance Policy, you also have the right to cancel your online account at any time. You may cancel your online account by contacting us by email at help@dayforward.com or by calling our Customer Experience team at 1-888-434-0228.
If you agreed to receive Communications from us posted to your account, and your account is later terminated or cancelled, you no longer will be able to receive Communications from us posted to your account and you will be sent Communications from us by other delivery means.
6. Insurance policies.
By applying for Insurance Policies through the Website, you are designating Dayforward Insurance Agency Inc. as your agent of record, unless you are purchasing an Insurance Policy from Commercial Travelers Life Insurance Company through an unaffiliated agent.
Insurance Policies available through the Agency are underwritten and issued by a Dayforward affiliated life insurer, Commercial Travelers Life Insurance Company (New York, New York), depending on your state of residence, and are offered in select states through the Website and through affiliated or unaffiliated agents. See the Website for the most current list of states where Dayforward's affiliated life insurers are licensed and approved to issue their Insurance Policies.
By using our Website, you acknowledge your understanding that product and service information and descriptions contained within the Website are not intended to be complete descriptions of all Insurance Policy terms, exclusions and conditions, and that you may find those along with other coverage details in the actual Insurance Policy documents, including any applicable riders, that will be delivered to you if we issue you an Insurance Policy. By using our Website, you also acknowledge your understanding that approval of your application for any Insurance Policy available through the Agency is not guaranteed and is subject to acceptance based upon our underwriting guidelines, your personal information, and our final review of all information after you submit your signed application and authorize us to process your payment.
The Agency also is, and may continue to become, authorized to solicit and sell policies of one or more other insurance companies that are not part of the Dayforward family of companies. Other term life insurance products underwritten by yet other insurance carriers but that are not available through the Agency also may be available in the marketplace.
We do not provide any legal, regulatory, accounting, tax or health care advice, and we encourage you to consult your own advisors before making any financial decision.
7. Access through mobile devices.
Use of the Website may be available through a compatible mobile device and may require cellular network coverage. You agree that you are solely responsible for these requirements, including any applicable changes, updates and fees as well as the terms of your agreement with your mobile device and telecommunications provider. We make no warranties or representations of any kind, express, statutory or implied as to:
(i) the availability of telecommunication services from your or any other telecommunications services provider and access by you or any other user to the Website at any time or from any location;
(ii) any loss, damage, or other security intrusion of the telecommunication services;
(iii) compatibility between our Website and your mobile device; and/or
(iv) any disclosure of information to third parties or failure to transmit any data, communications or settings connected with the Website.
8. Recurring payments.
When you submit your signed application for an Insurance Policy for our final review and approval, you agree at that time to make the initial premium payment using a credit card or other payment method that we accept, currently including electronic payments from your bank account (ACH). ACH terms are contained in a separate form that you will need to sign to enroll in ACH and those terms will govern in the event of any conflict with these Terms of Use. You understand and agree that following your initial premium payment, we will automatically charge your same approved payment method for your recurring premium payments on the date each premium payment is due, unless you provide us with a different payment method that we accept. If you provide a different payment method that we accept, that will constitute your authorization for us to process your recurring premium payments using that new payment method.
You may change your approved payment method by writing to us at help@dayforward.com. You also may cancel these recurring payments by canceling your Insurance Policy in writing to us. Requests to change to another approved payment method or to cancel must be made prior to the payment due date to be effective for that payment due. The amount of your premium payment may change as a result of Insurance Policy changes you make. You understand that it is your responsibility to contact us promptly to notify us if your payment information changes or to resolve any payment issues including, if necessary, by providing payment using an alternative approved payment method. You understand that your failure to do so, and your failure to pay any premium amount due for any other reason, may result in the lapse of your Insurance Policy per the policy's terms.
9. Third party services.
Dayforward’s Website includes features that operate in conjunction with certain third-party services such as those provided by Stripe ("Third-Party Services"). Your access and use of Third-Party Services are governed by the terms of service and other agreements posted by the providers of such Third-Party Services. You understand and acknowledge that Dayforward’s Website and services are not endorsed or certified by any of the aforementioned Third-Party Services. With some Third-Party Services, you may upload or enter data from your account (e.g., names, addresses, login credentials, phone numbers, credit cards, etc.) to third parties directly or indirectly through the Website and/or the Internet. You assume the risk that any transactions involving Third-Party Service, whether directly or indirectly, may fail or that your data may be lost, stolen, intercepted, or misappropriated. Unless we agree otherwise in writing, we are not responsible for transactions that you conduct with third parties, whether through the Website or directly with such third parties.
10. Disclaimer of warranties.
YOUR USE OF THE DAYFORWARD SERVICES, PRODUCTS, SOFTWARE, AND WEBSITE CONTENT IS ENTIRELY AT YOUR OWN RISK. ALL INFORMATION PRESENTED THROUGH THE WEBSITE IS FURNISHED "AS IS" AND "AS AVAILABLE" AND WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES OF ANY KIND WITH RESPECT TO THE CONTENT OR INFORMATION, SOFTWARE AND PRODUCTS AND SERVICES PROVIDED THROUGH THE WEBSITE, ANY WARRANTIES OF ACCURACY, RELIABILITY, TIMELINESS, USEFULNESS, CURRENTNESS, COMPLETENESS OR PERFORMANCE; OR WITH RESPECT TO THE WEBSITE AND ANY SOFTWARE, ANY WARRANTIES OF OPERATION, SECURITY, AVAILABILITY OR FUNCTIONALITY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE, TITLE, MERCHANTABILITY, DATA LOSS, NON-INTERFERENCE WITH OR NON-INFRINGEMENT OF ANY INTELLECTUAL PROPERTY RIGHTS, OR THE ACCURACY, RELIABILITY, QUALITY OR CONTENT IN OR LINKED TO THE WEBSITE, SOFTWARE, PRODUCTS OR SERVICES. WE DO NOT WARRANT THAT THE WEBSITE, SOFTWARE, PRODUCTS AND SERVICES, AND DATA PROCESSED THROUGH THE WEBSITE, SOFTWARE OR SERVICES, ARE SECURE, ACCURATE, FREE FROM BUGS, VIRUSES, INTERRUPTION, ERRORS, THEFT OR DESTRUCTION. WE ALSO DISCLAIM ANY REPRESENTATIONS OR WARRANTIES THAT YOUR USE OF THE WEBSITE, SOFTWARE, PRODUCTS OR SERVICES WILL SATISFY OR ENSURE COMPLIANCE WITH ANY LEGAL OBLIGATIONS OR LAWS OR REGULATIONS. IF ANY OF THESE EXCLUSIONS FOR IMPLIED WARRANTIES DO NOT APPLY TO YOU OR ARE VOID WITH RESPECT TO YOU UNDER ANY APPLICABLE LAWS OR REGULATIONS, THE RESPECTIVE WARRANTIES THAT CANNOT BE EXCLUDED ARE LIMITED TO THE SHORTER OF (A) 90 DAYS FROM THE DATE OF FIRST PURCHASE OR FIRST DELIVERY OF THE PRODUCTS OR SERVICES, OR (B) THE SHORTEST PERIOD PERMITTED BY THOSE LAWS AND REGULATIONS.
11.Indemnification.
You agree to defend, indemnify, and hold harmless Dayforward (including specifically the Agency and Commercial Travelers Life Insurance Company), its licensors, customers, users, service providers, and their respective officers, directors, employees, investors, shareholders (whether now existing, prospective or future), contractors, agents, licensors, suppliers, successors, and assigns ("Indemnified Parties") from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms of Use or your use of the Website, including any use of the Website's content, software, services, and products other than as expressly authorized in these Terms of Use, or your use of any information or content obtained from the Website (collectively referred to as "Indemnified Claims"). We reserve the right, in our sole discretion and at our own expense, to assume the exclusive defense and control of any Indemnified Claims. You agree to reasonably cooperate as requested by us in the defense of any Indemnified Claims.
12. Limitations of liability.
IN ADDITION TO THE DISCLAIMERS AND LIMITATIONS PROVIDED IN SECTION 10 ABOVE, WHICH ALSO ARE INCORPORATED BY REFERENCE INTO THIS SECTION, AND EXCEPT TO THE EXTENT THAT APPLICABLE LAWS DO NOT PERMIT THIS DISCLAIMER, UNDER NO CIRCUMSTANCES WILL WE BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL PUNITIVE OR CONSEQUENTIAL DAMAGES INCLUDING BUT NOT LIMITED TO THOSE THAT MAY ARISE IN CONNECTION WITH THESE TERMS OF USE, INCLUDING ANY RELATED TO YOUR USE OF, OR INABILITY TO USE, THE WEBSITE OR ANY OF ITS CONTENT OR SOFTWARE, EVEN IF FORESEEABLE. WITHOUT LIMITATION, DAYFORWARD ALSO WILL NOT BE LIABLE FOR a) ANY DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF, OR FOR ANY CONTENT FROM, ANY OTHER USER OF THE WEBSITE; b) ANY CONTENT OR CONDUCT OF ANY THIRD PARTY LINKED OR REFERENCED ON THE WEBSITE, INCLUDING BUT NOT LIMITED TO ANY VIOLATIONS OF APPLICABLE LAWS OR REGULATIONS, OR YOUR INTERACTION WITH ANY SUCH THIRD PARTY; AND/OR c) DAMAGES RELATING TO FAILURES OF TELECOMMUNICATIONS, THE INTERNET, ELECTRONIC COMMUNICATIONS, DATA CORRUPTION, SECURITY, LOSS OR THEFT OF DATA, VIRUSES, SPYWARE, LOSS OF BUSINESS, LOSS OF REVENUE, OR LOSS OF PROFITS FOR INVESTMENT.
TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL THE COLLECTIVE AND CUMULATIVE LIABILITY OF DAYFORWARD INC. AND ITS SUBSIDIARIES AND AFFILIATES, AND ALL OTHER INDEMNIFIED PARTIES (AS THAT TERM IS DEFINED IN SECTION 11 ABOVE) TO YOU AND TO ALL OTHER PARTIES DIRECTLY OR INDIRECTLY AFFILIATED WITH YOU OR WITH THE RESPECTIVE INDEMNIFIED CLAIMS (REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, OR OTHERWISE) EXCEED ONE-HUNDRED UNITED STATES DOLLARS ($100) FOR ANY AND ALL CLAIMS WHATSOEVER, BREACHES AND ALL OTHER LIABILITIES ARISING OUT OF OR OTHERWISE RELATING TO THESE TERMS OF USE AND THE WEBSITE, SOFTWARE, PRODUCTS OR SERVICES. THE FOREGOING DOES NOT AFFECT ANY LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.
13. Governing laws and jurisdiction.
The laws of the State of New York, without regard to its conflicts of laws provisions, govern these Terms of Use. Any legal suit, action, or proceeding arising out of or related to these Terms of Use or the Website shall be instituted exclusively in the federal courts of the United States or the courts of the State of New York, in each case located in the City of New York. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.
WE AND YOU AGREE THAT ANY AND ALL DISPUTES MUST BE BROUGHT IN THE RESPECTIVE PARTY’S INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. BY USING OUR WEBSITE, YOU AGREE TO WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION OR LITIGATE ON A CLASS-WIDE BASIS, AND YOU FURTHER AGREE THAT YOU HAVE EXPRESSLY AND KNOWINGLY WAIVED THESE RIGHTS.
You acknowledge and agree that we would not provide to you the products or services including use of the Website and the software on the terms and in the form offered to you under these Terms of Use if you had not agreed to the governing law, venue and waiver of class action rights above in this Section 13.
14. Other agreements.
These Terms of Use apply to your usage of our Website. These Terms of Use do not alter or change any terms or provisions of any contract, Insurance Policy, or other agreement between you and Dayforward.
15. How to contact us.
If you have any questions regarding these Terms of Use, please contact our Customer Experience team via email help@dayforward.com or physical mail: Dayforward Inc., 1133 Broadway, Suite 525, New York, NY 10010.